broadwayworld.com – SCISSORHANDS: A Musical Inspired By The Film Returns To Rockwell Table & Stage For The Holiday Season

The Fuse Project and Rockwell Table & Stage are proud to announce the return of their one-of-a-kind smash hit production, SCISSORHANDS: A Musical Inspired By The Film, for the upcoming holiday season. The show schedule will be Friday and Saturday nights at 7:30 pm, with a Sunday brunch show at 12:30 pm, from December 6, 2019 through January 5, 2020.

 

Full article here: https://www.broadwayworld.com/los-angeles/article/SCISSORHANDS-A-Musical-Inspired-By-The-Film-Returns-To-Rockwell-Table-Stage-For-The-Holiday-Season-20191022

broadwayworld.com – Rockwell Table And Stage With Cherry Poppins Present THE HAUNTING OF HOE HOUSE

Rockwell table and stage with Cherry Poppins present THE HAUNTING OF HOE HOUSE a parody musical theatre burlesque Thursdays October 24th and October 31st at 8pm.

Cast for this Halloween twist on the popular franchise includes Garrett Clayton (Teen Beach Movie, King Cobra, Hairspray Live) Lindsay Heather Pearce (Glee, Recovery Road, For the Record) and Sterling Sulieman (Pretty Little Liars, Station 19, Still Star-Crossed). Additional cast KC Lindley, Michael Shaw Fisher, Rebecca Reaney, Alli MillerKatie PowersGarrett Marshall, Sarah Wines, Lauren Avon and Meredith Lim

 

Full article here: https://www.broadwayworld.com/los-angeles/article/Rockwell-Table-And-Stage-With-Cherry-Poppins-Present-THE-HAUNTING-OF-HOE-HOUSE-20191021

eonline.com – CBDfx Shea Butter Citrus Balm Featured on 30+ Products That Help Support Breast Cancer Awareness!

We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

It’s time to shop for a good cause!

Breast Cancer Awareness Month is officially here and more than a few special companies are paying it forward for a very important cause.

 

Full article here: https://www.eonline.com/news/1076669/30-products-that-help-support-breast-cancer-awareness?query=breast%20cancer

Why is Emotional Marketing Important

If your business is online, then you need to learn about emotional marketing. Emotional marketing is a great way to develop brand loyalty. Humans are emotional beings. We laugh, cry, grieve, and celebrate. Many people want to feel that the brands they are purchasing are run by humans who experience the same emotions they do. They aren’t looking to purchase items from a heartless money-making machine. When a brand addresses their feelings, values, and pain points, they are able to connect on a deeper level with their consumers. Consumers want companies to be transparent and to be real. They want to form bonds and connections, not be treated like just another customer bringing in money. This blog will look at the different ways that emotional marketing can help your brand connect with consumers!

WHY EMOTIONS MATTER

You may be wondering why emotions matter when your end goal is for the consumer to purchase your product. Emotional marketing helps your brand stand out. People are bombarded with content throughout the day. Social media, television, advertisements, the marketing doesn’t rest. That’s why it’s important that your content leaves a lasting mark on your audience.

What is a commercial that you’ll never forget? Did it make you laugh, cry, scream, or roll your eyes? That’s good emotional marketing. People are more likely to remember something if it made them feel something than if it didn’t. This type of content doesn’t come easily. It takes time and care to create real emotional content. The content has to be geared towards your target audience. This version of marketing isn’t a one-size-fits-all type of marketing.  So why do emotions matter? The more emotional your content, the higher ROI that you will receive. 

AUTHENTICITY

As time passes, more and more consumers are concerned with the authenticity of a brand. There is no quicker way to steer away a potential customer than being disingenuous. The best way to create authentic emotional marketing is to align your emotional marketing with your brand’s values and mission. This way you’ll be sure to produce authentic material every time.

HUMAN EMOTIONS

In order to connect with humans, you have to be human. Many successful brands are successful because they take the time to converse with their consumers, listen to their concerns, and address their emotions. Treat your customers the way that you would like to be treated by a friend or family member.

One of the best ways to relate to humans is through storytelling. The concept of storytelling has been around for hundreds of years. Stories are a great way to relate to an audience, reveal a message, and leave a lasting emotional mark on your consumers.

THE LOBELINE DIFFERENCE

When you choose to work with Lobeline, you’re choosing to work with a team – the winning team. Contact us today to begin your emotional marketing journey! With emotional marketing, you can win more than a customers loyalty, you can also win their heart!