Lobeline
Client List

Over the past 30+ Years, Lobeline’s roster of clients and campaigns has grown to include some of the biggest names in the industry.

The post Clients appeared first on Lobeline Communications.

Great stories deserve more than organic reach. Lobeline pairs precision media buying with subject-matter authority to keep your brand top-of-feed and top-of-mind.

From extending influencer content into high-converting ads, to filling arenas for Cirque du Soleil, to positioning your execs as industry voices, we build campaigns that move audiences from first scroll to final sale. All strategy, zero guesswork.

Ask Our Digital Strategists Anything

Scroll-Stopping to Revenue-Driving

We architect full-funnel ecosystems where storytelling meets precision media, turning casual scrollers into loyal customers.

Social Playbook

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Platform-specific voice, content pillars, and posting cadence built for shareability and scale.

Paid Media Engine

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Cross-channel media buying with dynamic creative testing and smart budget reallocation to top performers.

Influencer Marketing

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Turn influencer content into high-performing ad assets and multichannel campaigns that blend authenticity with conversion power.

Analytics Hub

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Clear, actionable dashboards that translate CTR, ROAS, and CAC into weekly optimizations that drive results.

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Our Clients

View Our Client List →

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Let’s Turn Spend into Momentum.

Send Your Campaign Brief

Social Feed

LobelinePR

Huge thanks to @cbsla for shining a spotlight on this year’s #QMDarkHarbor!

General Manager Star Romano and Creative Event Foods Founder Roger Sharp walked Amanda Starrantino and Rachel Kim through all the spine-chilling fun (and delicious bites!) happening aboard the Queen Mary.

🚢 👻@qmdarkharbor

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Open post by lobelinepr with ID 17937306564087964

Hip-Hop label @EMPIRE is teaming up with @elevationskypark on a $6.5M immersive entertainment venue opening at Pier 70 this winter.

“San Francisco has always been the heartbeat of EMPIRE, and Elevation Sky Park is the perfect stage to reimagine how music and culture come to life.” - Ghazi, Founder/CEO of EMPIRE

Elevation Sky Park SF is about to change live entertainment with 360° immersive shows and unforgettable concerts - and we’re thrilled at Lobeline to help share the journey.

11 0

Open post by lobelinepr with ID 17866889925454138

New Interview: Rashad McCants opens up on life after basketball, his journey through adversity, and his mission with the MYNDSET app to promote mental resilience.

“I was in the fire and I’ve been burnt. And that’s why I wear the crown, because there is a prize at the end of the tunnel. You get to put on a crown and really stand on your own truth.” - @iamrashadmccants

From battling homelessness to building platforms for mental health, McCants shares why the NBA needs to look beyond stats and who he sees as this year’s MVP frontrunners.

Read the full interview on @basketballinsiders

📸Rashad McCants

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Open post by lobelinepr with ID 18318171742215020

Stephen A. Smith is taking over @siriusxm.

Weekdays, catch The Stephen A. Smith Show on @maddogsportsradio + SiriusXM app - unfiltered sports talk, hot takes, and fan debates like only Stephen A. can deliver.

Then Sept 17, he goes all in on politics + culture with Straight Shooter on SiriusXM’s POTUS.

Two new shows. Same Stephen A. Energy. Don’t miss it. @stephenasmith

📷 SiriusXM / Stephen A. Smith

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@adam_nimoy - son of Leonard Nimoy, the iconic Mr. Spock - appears on Spectrum News 1 to share his book “The Most Human.”
Airing Sept 8 on Star Trek Day (59th anniversary). 🖖

14 1

Open post by lobelinepr with ID 18075086393101673

@infatuation writes: Somewhere Special is the new rooftop bar atop @stiledtla, taking over what used to be Sauced wine bar. It’s got poolside DJs, a checkered dance floor, and karaoke nights on Wednesdays.

@somewherespecial.la
📍STILE Downtown Los Angeles by Kasa (formerly the Ace Hotel)
📍929 S Broadway, Los Angeles, CA

20 0

Open post by lobelinepr with ID 18409315588106216

The post Digital Marketing Services appeared first on Lobeline Communications.

Public relations is the power source behind every headline, investor call, sold-out tour, and viral hashtag we engineer. At Lobeline, PR means end-to-end narrative design—research-driven insights, bold creative, and flawless media execution delivered in one friction-less sprint.

Every cue—lighting, run-of-show, influencer post—layers into a single story: your brand at its most unmissable.

Make Your Mark

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Our Clients

View Our Client List →

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Ready to Own Tomorrow’s Headlines?

Get Started

Social Feed

LobelinePR

Huge thanks to @cbsla for shining a spotlight on this year’s #QMDarkHarbor!

General Manager Star Romano and Creative Event Foods Founder Roger Sharp walked Amanda Starrantino and Rachel Kim through all the spine-chilling fun (and delicious bites!) happening aboard the Queen Mary.

🚢 👻@qmdarkharbor

7 0

Open post by lobelinepr with ID 17937306564087964

Hip-Hop label @EMPIRE is teaming up with @elevationskypark on a $6.5M immersive entertainment venue opening at Pier 70 this winter.

“San Francisco has always been the heartbeat of EMPIRE, and Elevation Sky Park is the perfect stage to reimagine how music and culture come to life.” - Ghazi, Founder/CEO of EMPIRE

Elevation Sky Park SF is about to change live entertainment with 360° immersive shows and unforgettable concerts - and we’re thrilled at Lobeline to help share the journey.

11 0

Open post by lobelinepr with ID 17866889925454138

New Interview: Rashad McCants opens up on life after basketball, his journey through adversity, and his mission with the MYNDSET app to promote mental resilience.

“I was in the fire and I’ve been burnt. And that’s why I wear the crown, because there is a prize at the end of the tunnel. You get to put on a crown and really stand on your own truth.” - @iamrashadmccants

From battling homelessness to building platforms for mental health, McCants shares why the NBA needs to look beyond stats and who he sees as this year’s MVP frontrunners.

Read the full interview on @basketballinsiders

📸Rashad McCants

3 0

Open post by lobelinepr with ID 18318171742215020

Stephen A. Smith is taking over @siriusxm.

Weekdays, catch The Stephen A. Smith Show on @maddogsportsradio + SiriusXM app - unfiltered sports talk, hot takes, and fan debates like only Stephen A. can deliver.

Then Sept 17, he goes all in on politics + culture with Straight Shooter on SiriusXM’s POTUS.

Two new shows. Same Stephen A. Energy. Don’t miss it. @stephenasmith

📷 SiriusXM / Stephen A. Smith

13 0

Open post by lobelinepr with ID 18400533310143290

@adam_nimoy - son of Leonard Nimoy, the iconic Mr. Spock - appears on Spectrum News 1 to share his book “The Most Human.”
Airing Sept 8 on Star Trek Day (59th anniversary). 🖖

14 1

Open post by lobelinepr with ID 18075086393101673

@infatuation writes: Somewhere Special is the new rooftop bar atop @stiledtla, taking over what used to be Sauced wine bar. It’s got poolside DJs, a checkered dance floor, and karaoke nights on Wednesdays.

@somewherespecial.la
📍STILE Downtown Los Angeles by Kasa (formerly the Ace Hotel)
📍929 S Broadway, Los Angeles, CA

20 0

Open post by lobelinepr with ID 18409315588106216

The post Public Relations Services appeared first on Lobeline Communications.

1) Discover Your Audience: The Key to Unlocking Successful Real Estate PR

The first and most crucial step in any real estate PR strategy is to identify your target audience. Understanding who you are trying to reach is essential for crafting messages that resonate. This process involves researching the demographics, preferences, and needs of potential buyers or tenants. For instance, if you’re promoting a luxury property, your audience might be high-income individuals looking for exclusive features. On the other hand, if you’re working with affordable housing, your audience might be young families or first-time homebuyers.

Knowing your audience allows you to tailor your messaging in a way that is both relevant and appealing. Consider the following questions:

• What are the key characteristics of your target audience (age, income level, lifestyle)?
• What are their primary needs and desires in a property?
• How do they typically consume media and information?

Understanding your audience is not just about demographics; it’s about stepping into their shoes and seeing the world from their perspective.

2) Unveiling the Unique: Crafting Stories from Distinctive Property Traits

Every property has a story, and your job is to tell it compellingly. Focus on what makes each property unique and memorable. This might include historical significance, architectural uniqueness, or even a notable previous owner.

Consider these points:

• Historical Significance: If the property has historical value, highlight this aspect. Was it built in a significant era, or does it have a unique architectural style?
• Notable Previous Owners: Properties previously owned by well-known individuals can attract attention.
• Architectural Uniqueness: If the property was designed by a renowned architect or showcases a unique architectural style, emphasize these details.

By showcasing these features, you create a narrative around the property that goes beyond its physical attributes, making it more appealing to potential buyers or journalists looking for an interesting story.

3) The Art of the Pitch: Crafting Stories That Resonate and Sell

A well-crafted pitch can make all the difference in getting your property featured in the media. Your pitch should be concise, engaging, and tailored to the recipient. Here are some elements to include:

• Personalization: Start with a personal note to show that you understand the journalist’s interests and the type of stories they cover.
• Relevance: Explain why your story is relevant to their audience. This shows that you’ve done your homework.
• Key Points: Clearly outline the most compelling aspects of your story. What makes this property newsworthy?
• Additional Resources: Include links to high-quality images, virtual tours, or any other resources that can help journalists visualize the story.
• Contact Information: Make sure your contact details are easily accessible so journalists can reach you for follow-ups.

Remember, the goal of your pitch is to intrigue the recipient and make them want to learn more about the property.

4) Timing is the PR Alchemist: Turning Opportunities into Gold

Timing your pitch correctly is crucial in the fast-paced world of real estate PR. Here are some guidelines:

• Best Times to Pitch: The early morning hours between 7-9 AM are ideal for immediate news, as this is before editorial meetings which often occur around 9:30 AM ET or 7:30 AM PT. If your news isn’t urgent, consider pitching after 3 PM.
• Day of the Week: Mondays and Wednesdays are typically the busiest days for journalists, so your pitch might get lost in the shuffle. Fridays are often used for planning, making it a good day to pitch stories for the following week.
• Advance Notice: Try to pitch your story at least a week in advance. This gives journalists time to plan and potentially include your story in their upcoming coverage.

Understanding these nuances can significantly increase the chances of your story being picked up.

Wrapping It Up: 

In conclusion, successful real estate PR requires a mix of strategic planning, storytelling, and timing. By understanding your audience, highlighting what makes each property unique, crafting a compelling pitch, and timing it right, you can effectively capture the attention of both journalists and potential buyers. Remember, in real estate PR, it’s not just about selling a property; it’s about telling a story that resonates.

The post Beyond the sale sign: 4 PR power moves for Real Estate experts appeared first on Lobeline Communications.

Fast forward to almost 2024 and Lobeline Communications is no longer only one of the top public relations firms in Hollywood, we now offer so much more! Whether you’re looking to sell out a concert or festival, push your products or services to a wide audience, or just bring awareness to the new single you just dropped, digital ads and influencer marketing may be for you and/ or your brand. We’ve helped generate hundreds of millions of dollars for our clients using our proven techniques and harnessing the power of our influencer marketing team. While we can never guarantee the outcome of any campaign, we have worked on single festivals and spent as little as 25K to garner a million ++, all the way to handling a 19-city expedition that generated 330M in revenue in under two years. This was done with the power of Public Relations, Influencer Marketing, and Digital Marketing; or the trifecta as we like to refer to it. Budget permitting, this is what we suggest to every client looking to take their profile or brand to the next level. When you combine the power of all three, you now can run ads with people talking about you as opposed to talking about yourself. Allow me to give you an example. You’re looking to sell an Alexa-powered shower device. Anyone can run ads and use stock imagery or a simple photoshoot. But the real conversions come in when we can say “As seen in/ on”, “Look what ‘USA Today’ said”, and the list goes on. From an influencer marketing perspective in this scenario, we would send the product to talent/ creators that we feel are on brand and ask them to post and review the product or film a demo using it, if applicable. By doing that, we then get what’s called user-generated content (or UGC). That UGC can then be deployed across ads and marketing and shared on your socials. It will also typically drive the conversion cost down when potential customers start seeing other people using the product and potential reviews from top media outlets.

All this to say, in today’s fast-paced world, don’t take your finger off the pulse. Always be ready to innovate – pivot and accelerate as needed. I’ll say this again, we attribute our nearly 40 years in business to living by this mantra. Let us deploy your next winning campaign and help make you or your brand a household name! Contact us and join the Lobeline family today.

The post How to choose a public relations and digital agency that will unlock your full potential appeared first on Lobeline Communications.