Turn Influence into Impact

Social storytelling engineered to move markets and minds—matching your brand with the voices audiences already trust.

Influencer marketing is today’s word-of-mouth at global scale. We translate that power into measurable business outcomes—pairing data-driven creator selection with cinematic storytelling and iron-clad compliance.

From nano reviews that spark grassroots buzz to celebrity takeovers that break the internet, Lobeline delivers campaigns that feel authentic in-feed and unstoppable in the boardroom.

Let’s Talk Influence

From Creator Match to Conversion

We turn authentic voices into measurable business growth—pairing precise talent selection with paid amplification that scales credibility.

Talent Mapping

Data-driven vetting of reach, resonance, and brand fit across nano to macro tiers

Creative Collab

Clear briefs and hands-on guidance that keep content on-brand and in-voice—never forced

Paid Lift & Whitelisting

Spark codes, dark posts, and platform ads that push creator content past algorithm ceilings.

Performance Lab

Live dashboards and post-flight reports that translate likes into ROI and next-step optimisations.

Influencer Events

Influencer Research & Identification

The right partnership starts with the right person. We interrogate audience demographics, niche expertise and engagement health to pinpoint creators who align with your brand DNA—not just your hashtag. Tiering across nano, micro, mid and macro talent lets us stretch budget without diluting impact, while rigorous reputation vetting safeguards every collaboration.

Find My Perfect Creators

Relationship Building & Management

Great campaigns run on real rapport. We craft personalised outreach that earns a “yes,” negotiate fair terms that respect both brand and creator, and keep lines open from first brainstorm to final post. By nurturing long-term partnerships, we convert one-off drops into sustained brand advocacy that compounds with every story, reel and TikTok.

Pitch & Partner

Campaign Strategy Development

Results begin with objectives. Whether the brief is awareness, product launch or conversion, we set clear KPIs, deliver creator-friendly briefs that inspire scroll-stopping content, and lock timelines that leave zero room for lag. Every asset ladders back to a narrative arc designed to move your audience from discovery to desire.

Shape My Campaign

Campaign Execution, Monitoring & Reporting

We approve every frame before it hits the feed, track performance in real time, and capture every impression, engagement and earned-media dollar. Post-campaign, you receive a forensic report—full content archive, insights and optimisation blueprints—so every future activation starts smarter than the last.

Optimize My ROI

Compliance & Brand Protection

Influence without oversight creates risk. We draft bullet-proof contracts, enforce FTC disclosure, and manage all licensing and IP so your legal team sleeps easy. Our monitoring tools flag non-compliant posts instantly—because reputation is won in the margins.

Protect My Brand

Our Clients

View Our Client List →

Creators waiting.

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LobelinePR

“…playing literally a couple miles away from My Friend’s Place where my philanthropy journey really began is so special.” - Miley Cyrus

At the 2014 VMAs, @miley sent Jesse Helt, a young man who had experienced homelessness, onstage to accept her Video of the Year award. Helt directed viewers to donate to @myfriendsplace. Twelve years later, she is Honorary Chair of the campaign for our client’s new Hollywood campus for young people experiencing homelessness.

She spoke with @billboard about that journey ahead of her two sold-out Hollywood Bowl shows.

Read the full interview at the link in our bio.

 📸 Kevin Mazur/Getty Images

#MyFriendsPlace #MileyCyrus #YouthHomelessness #Hollywood #LosAngeles

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“…playing literally a couple miles away from My Friend’s Place where my philanthropy journey really began is so special.” - Miley Cyrus At the 2014 VMAs, @miley sent Jesse Helt, a young man who had experienced homelessness, onstage to accept her Video of the Year award. Helt directed viewers to donate to @myfriendsplace. Twelve years later, she is Honorary Chair of the campaign for our client’s new Hollywood campus for young people experiencing homelessness. She spoke with @billboard about that journey ahead of her two sold-out Hollywood Bowl shows. Read the full interview at the link in our bio.  📸 Kevin Mazur/Getty Images #MyFriendsPlace #MileyCyrus #YouthHomelessness #Hollywood #LosAngeles

“…a place where young people can feel safe, welcomed, and supported…”
- Heather Carmichael, Executive Director, My Friend’s Place

Our client @myfriendsplace has unveiled plans for a new, purpose-built campus in the heart of Hollywood. It will serve young people experiencing homelessness, with comprehensive services, resources, and support under one roof.

Miley Cyrus has supported My Friend’s Place for more than a decade and is Honorary Chair of its capital campaign. The campaign has raised more than $11.3 million of its $20 million goal and is now entering its public phase. Bobby Berk hosted the unveiling.

Read more about the new campus in @laweekly. Link in bio.

#MyFriendsPlace #MileyCyrus #YouthHomelessness #Hollywood #LosAngeles

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“…a place where young people can feel safe, welcomed, and supported…” - Heather Carmichael, Executive Director, My Friend’s Place Our client @myfriendsplace has unveiled plans for a new, purpose-built campus in the heart of Hollywood. It will serve young people experiencing homelessness, with comprehensive services, resources, and support under one roof. Miley Cyrus has supported My Friend’s Place for more than a decade and is Honorary Chair of its capital campaign. The campaign has raised more than $11.3 million of its $20 million goal and is now entering its public phase. Bobby Berk hosted the unveiling. Read more about the new campus in @laweekly. Link in bio. #MyFriendsPlace #MileyCyrus #YouthHomelessness #Hollywood #LosAngeles

The ocean comes to life at @artechouse 🌊✨

We’re excited to celebrate the opening of Twilight Zone: Hidden Wonders of the Ocean at Chelsea Market, an immersive experience exploring the mysteries of the deep. The exhibition is already making waves, with a feature in amNewYork.

📍 439 W. 15th Street, Chelsea
🎟 Tickets & more info: @artechouse

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The ocean comes to life at @artechouse 🌊✨ We’re excited to celebrate the opening of Twilight Zone: Hidden Wonders of the Ocean at Chelsea Market, an immersive experience exploring the mysteries of the deep. The exhibition is already making waves, with a feature in amNewYork. 📍 439 W. 15th Street, Chelsea 🎟 Tickets & more info: @artechouse

Spooky season kicked off in style at the Los Angeles Haunted Hayride’s (@lahauntedhayride) Red Carpet VIP Night at Griffith Park! 🎃

Scheana Shay + Brock Davies, James Charles, Rich Sommer, Tal Anderson, Fiona Rene and more joined the spooky celebration, alongside Buddy stars Caleb “C.J.” Williams and Madison Skyy Polan -and Buddy himself, the film’s orange unicorn with an ax to grind. 🦄🪓

Guests braved the haunted mazes and enjoyed live entertainment and Halloween festivities for a night of scares and star-studded fun.

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Spooky season kicked off in style at the Los Angeles Haunted Hayride’s (@lahauntedhayride) Red Carpet VIP Night at Griffith Park! 🎃 Scheana Shay + Brock Davies, James Charles, Rich Sommer, Tal Anderson, Fiona Rene and more joined the spooky celebration, alongside Buddy stars Caleb “C.J.” Williams and Madison Skyy Polan -and Buddy himself, the film’s orange unicorn with an ax to grind. 🦄🪓 Guests braved the haunted mazes and enjoyed live entertainment and Halloween festivities for a night of scares and star-studded fun.

Featured in the San Diego Reader 🤘

Lynyrd Skynyrd (@skynyrd) brings nearly five decades of legendary American rock to Del Mar TONIGHT.

“My brother once said that recording music and making studio albums is great and fun, but Skynyrd is all about playing live,” says Johnny Van Zant.

TONIGHT - September 24
Del Mar Fairgrounds

Read the full feature in the San Diego Reader and then experience the music live tonight 👉 @surferspointlive

#LynyrdSkynyrd #DelMar #SanDiego #LiveMusic #SouthernRock #SanDiegoReader

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Featured in the San Diego Reader 🤘 Lynyrd Skynyrd (@skynyrd) brings nearly five decades of legendary American rock to Del Mar TONIGHT. “My brother once said that recording music and making studio albums is great and fun, but Skynyrd is all about playing live,” says Johnny Van Zant. TONIGHT - September 24 Del Mar Fairgrounds Read the full feature in the San Diego Reader and then experience the music live tonight 👉 @surferspointlive #LynyrdSkynyrd #DelMar #SanDiego #LiveMusic #SouthernRock #SanDiegoReader

The Queen Mary’s Dark Harbor (@qmdarkharbor) docked at ABC7 today for an in-studio look at how its haunting makeup comes to life. Scary Mary and anchor Tony Cabrera then made their way around the studio, giving a few members of the ABC7 team a fright! 😱🤣

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