By Shaun W. Kimbrow
PR Manager – Division Head | Lobeline Communications
Introduction: The Heartbeat of Super Bowl Hype
Every year, the Super Bowl transcends being merely a championship football game into becoming a cultural phenomenon, drawing in millions of viewers not just for the sport but for the spectacle. A pivotal part of this spectacle is Radio Row where broadcasters, journalists, and podcasters from across the globe gather to churn out stories, interviews, and insights that feed the Super Bowl frenzy. Inspired by Lobeline Communications’ successful campaign for Stephen A. Smith during Super Bowl XLVII, this guide will walk you through how to leverage Radio Row to amplify your voice or brand.
The Strategy Playbook:
1) Scoring Big with Planning and Preparation:
Securing a spot on Radio Row is competitive, with various media outlets vying for the chance to be at the heart of the action. Early planning and engagement are crucial. Start by setting clear, achievable goals. Whether you’re looking to promote a podcast, amplify a brand message, or simply increase visibility, your objectives will help guide your strategy on Radio Row.
Once the groundwork is laid, the next step involves meticulous networking. Engaging with the NFL’s Communications Team, as we did, can provide a list of participants on Radio Row, allowing you to identify and prioritize potential interview opportunities. A targeted outreach campaign can then be launched to secure these opportunities.
2) Calling the Audibles: Personalized Plays for Media Engagement
Once you have a list of participants, then you can begin to research and identify the most synergistic opportunities for your client. Tailor your pitches to each outlet’s unique audience and content style, ensuring your message resonates and captures attention.
3) Knowledge as the Ultimate Playbook:
With interviews lined up, preparation shifts to ensuring your message is clear, compelling, and ready to capture the audience’s attention. One tool Lobeline Communications utilizes is an up-to-date information sheet on our clients, ensuring that journalists have all the necessary details to cover the story effectively. This step is critical in making sure your talent, or brand, is well represented.
The End Zone: Maximizing Interview Opportunities
The Super Bowl’s Radio Row is more than just a broadcasting platform; it’s a golden opportunity to amplify your voice on a global stage. By following just a few steps and using a strategic approach, you can transform this media frenzy into a powerful tool for growth and engagement. With careful planning, targeted outreach, and compelling storytelling, you can make your mark on Radio Row and beyond.
