By Jay Villa
Account Coordinator | Lobeline Communications
1. Local Event Guides – Your New Best Friends
First off, let’s talk about getting the word out. Local event guides are like those cool friends who know everything that’s happening in town. You want to be on their radar:
- Be a Regular: Get to know the most happening event guides and websites in your city. They’re your ticket to reaching eager event-goers.
- Sell the Sizzle: When you list your event, make it pop. Why should people attend? What’s the big draw? That’s what you want to showcase. Remember, the goal is to intrigue and excite potential attendees.
- Keep the Buzz Going: Keep your listings updated with the latest information, including any teasers or special announcements to maintain interest and anticipation as the event approaches.
2. Know Your Crowd
It’s all about the crowd, right? Understanding who you’re inviting is key:
- Do Your Homework: Figure out who’s likely to show up and love your event. Is it a head-banging rock fest or an elegant wine tasting? The crowd makes the party.
- Strategic Media Outreach: When it comes to getting the word out, choose media outlets that talk to your people. No point in promoting a hip-hop festival on a classical music station, right?
- Cultivate Relationships: Connect with folks who have the ears of your audience. Their thumbs-up could mean a full house.
3. The Pre-Event Hype Machine
Before the big day, you want to stoke that excitement like a bonfire:
- Choose Your Hype Squad: Find the faces and voices that truly represent what your event is all about and get them talking.
- Timing Is Everything: Line up those interviews when people are deciding how to spend their weekend – that’s when you want them thinking about your event.
4. Post-Event Engagement: Capturing and Sharing the Experience
When the lights go down, the real work starts:
- Quick on the Draw: Get those pictures, interviews, and glowing reviews out fast. Make sure you’ve got a hit list of contacts who can spread the good word.
- Show Off Your Numbers: People love to know they were part of something big. Share how many turned up, the number of vendors, and of course, how fast the tickets flew.
Wrapping It Up
There you have it! With these strategies up your sleeve, your event’s going to be more than just a date on the calendar – it’s going to be an experience people talk about long after it’s over. Each step, from cozying up to local guides to the final shout-outs, is your path to creating that buzz that’s music to any event planner’s ears. Let’s make some noise – learn more about Lobeline Events!