Rewrite
tomorrow’s news
Public relations is the power source behind every headline, investor call, sold-out tour, and viral hashtag we engineer. At Lobeline, PR means end-to-end narrative design—research-driven insights, bold creative, and flawless media execution delivered in one friction-less sprint.
Everything You Need to Own the Story
Brand Positioning
Media Relations
Thought-Leadership
Crisis & Issues
Entertainment & Live Events
1.5 Bn
Cirque du Soleil “KOOZA”
Sports
Athletes compete in fractions of a second; we build legacies that last seasons. Lobeline architects personal brands and franchise narratives that cut through highlight clutter, driving endorsements, fan engagement, and media equity—before, during, and after game day.
Our hybrid model—locker-room access meets entertainment-industry storytelling—launches rookies, amplifies veterans, and maximises sponsorship value. From pay-per-view fight weeks to community initiatives, we deliver strategies that let athletes stay focused on performance while we win the headline battle for them.
Hospitality
Taste is sensory; reputation is strategic. We fill dining rooms, book suites, and keep reservation apps glowing green by orchestrating high-impact openings, chef-driven media tastings, and influencer experiences that convert curiosity into covers.
From Michelin-starred newcomers to global groups like Landry’s and Dream Hotels, our playbook pairs culinary storytelling with hyper-local outreach and national lifestyle press. The outcome: wait-lists that stretch weeks and brand heat that travels well beyond the lobby.
Technology
Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.
Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.
Corporate Communications
Markets move on perception. Lobeline fortifies reputations, navigates issues, and spotlights milestones so publicly traded companies, scale-ups, and family offices can lead the conversation—not chase it.
We develop C-suite messaging, investor and employee communications, strategic releases, and crisis-readiness programmes that turn complex information into clear, compelling narratives. The payoff is trust—the hardest metric to earn and the easiest to lose without an expert in your corner.
Our Clients
Ready to Own Tomorrow’s Headlines?
Social Feed
@infatuation writes: Somewhere Special is the new rooftop bar atop @stiledtla, taking over what used to be Sauced wine bar. It’s got poolside DJs, a checkered dance floor, and karaoke nights on Wednesdays.
@somewherespecial.la
📍STILE Downtown Los Angeles by Kasa (formerly the Ace Hotel)
📍929 S Broadway, Los Angeles, CA
Lobeline founder Phil Lobel was recently interviewed on the acclaimed French TV show @qofficiel : Very Brad Pitt, where he reflected on representing Brad Pitt during his breakout years from 1987 to 1989.
🎥 Quotidien | “Very Brad Pitt”
From Chile to the world stage, @frannomusic is being hailed as “the voice you didn’t know you missed” in a new feature with @rollingstoneuk
With his soulful ballads and timeless Latin sound, Franno is bringing real romance back to music - and fans are taking notice.
Over 1M+ streams on his debut single “Historia de Amor”. Charting in 5 countries across Latin America & Europe.
Rolling Stone calls him the “modern Sandro” and a “reincarnation of Nino Bravo”, capturing the essence of classic Latin pop with a fresh, emotional twist. And this is just the beginning!
Thirteenth Floor Entertainment`s (@official.13feg) iconic Fear Farm Haunted Fairgrounds is relocating from Glendale to Scottsdale, for the 2025 Halloween season!  
Along with four immersive haunted attractions, this new location offers a larger footprint, upgraded parking, and improved traffic flow.
Big thanks to @phoenixnewtimes for the spooky coverage on Fear Farm’s exciting move to Scottsdale! We appreciate the support and can’t wait to scare up some fun this Halloween season! 🧟♂️🎃
“I would be wearing my Air McCants shoes. My own custom-made knockoff Jordans. The Bred 11s with the Burberry on the bottom.” - Rashad McCants (@iamrashadmccants)) via Kicks on SI
From UNC to the NBA to BIG3 and now Gil’s Arena, Rashad’s journey through hoops and sneaker culture is as real as it gets. In his latest feature with Kicks on SI, he opens up on sneaker independence, signature lines, and the future of the game - on and off the court.
Read the full article at Kicks on @sportsillustrated
📸IMAGO / Icon Sportswire
@kevingoetz360, CEO of Screen Engine/ASI, joins The Town with @mattbelloni to break down how audience data is shaping the movies you’ll see next. From Sinners to surprising filmmaker reactions - it’s a must-listen for anyone serious about storytelling and studio strategy.
Catch the full episode: Tales from the Test-Screening Trenches - now streaming on Spotify!
