Rewrite
tomorrow’s news

Full-stack public relations that converts attention into influence across entertainment, sports, tech, hospitality, and the boardroom
Unlock Your Media Gameplan
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Public relations is the power source behind every headline, investor call, sold-out tour, and viral hashtag we engineer. At Lobeline, PR means end-to-end narrative design—research-driven insights, bold creative, and flawless media execution delivered in one friction-less sprint.

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Every cue—lighting, run-of-show, influencer post—layers into a single story: your brand at its most unmissable.
Make Your Mark

Everything You Need to Own the Story

Our PR framework blends research, relationships, and rapid-fire execution to shape perception before it takes shape on its own.

Brand Positioning


Brand audits, positioning workshops, and messaging frameworks that set the narrative.

Media Relations


Tier-one pitching, trade outreach, and broadcast bookings delivered on newsroom deadlines.

Thought-Leadership


Executive by-lines, speaking slots, and podcast placement that turn leaders into trusted sources

Crisis & Issues


Proactive response plans and spokesperson prep that protect reputation when minutes matter.

Entertainment & Live Events

Plan Your Premier
If it lights up a marquee or fills a stadium, we make sure the world hears about it first. Four decades in the trenches of Hollywood premieres, global tours, festivals, and fan conventions have given us a sixth sense for buzz: who covers it, who shares it, who buys tickets tomorrow. We pair that instinct with data to pinpoint superfans, tastemakers, and mainstream press in a single, tightly choreographed rollout.
Deep relationships with trade journalists, celebrity wranglers, and digital influencers let us spin immersive storylines—then drop them across broadcast, print, social, and experiential touch-points in one seamless surge. The result: sold-out runs, front-page coverage, and moments that live forever on highlight reels.
Plan Your Premier

1.5 Bn

Generated Media Impressions
Case in point

Cirque du Soleil “KOOZA”

We turned a single Big Top into Hollywood’s hottest ticket: a star-studded red-carpet premiere, wall-to-wall coverage in The Hollywood Reporter and Us Weekly, and a steady parade of A-listers from Cher to Jennifer Lopez throughout the engagement.
Outcome
Generated 1.5 billion media impressions and propelled KOOZA to the #2 spot among the highest-grossing live productions ever staged in Los Angeles.
Download Full Case Study PDF


Sports

Athletes compete in fractions of a second; we build legacies that last seasons. Lobeline architects personal brands and franchise narratives that cut through highlight clutter, driving endorsements, fan engagement, and media equity—before, during, and after game day.

Our hybrid model—locker-room access meets entertainment-industry storytelling—launches rookies, amplifies veterans, and maximises sponsorship value. From pay-per-view fight weeks to community initiatives, we deliver strategies that let athletes stay focused on performance while we win the headline battle for them.

Draft Your Playbook

Hospitality

Taste is sensory; reputation is strategic. We fill dining rooms, book suites, and keep reservation apps glowing green by orchestrating high-impact openings, chef-driven media tastings, and influencer experiences that convert curiosity into covers.

From Michelin-starred newcomers to global groups like Landry’s and Dream Hotels, our playbook pairs culinary storytelling with hyper-local outreach and national lifestyle press. The outcome: wait-lists that stretch weeks and brand heat that travels well beyond the lobby.

Draft Your Playbook

Technology

Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.

Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.

Draft Your Playbook

Corporate Communications

Markets move on perception. Lobeline fortifies reputations, navigates issues, and spotlights milestones so publicly traded companies, scale-ups, and family offices can lead the conversation—not chase it.

We develop C-suite messaging, investor and employee communications, strategic releases, and crisis-readiness programmes that turn complex information into clear, compelling narratives. The payoff is trust—the hardest metric to earn and the easiest to lose without an expert in your corner.

Draft Your Playbook
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Ready to Own Tomorrow’s Headlines?

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From Chile to the world stage, @frannomusic is being hailed as “the voice you didn’t know you missed” in a new feature with @rollingstoneuk 

With his soulful ballads and timeless Latin sound, Franno is bringing real romance back to music - and fans are taking notice.

Over 1M+ streams on his debut single “Historia de Amor”. Charting in 5 countries across Latin America & Europe. 

Rolling Stone calls him the “modern Sandro” and a “reincarnation of Nino Bravo”, capturing the essence of classic Latin pop with a fresh, emotional twist. And this is just the beginning!
“I would be wearing my Air McCants shoes. My own custom-made knockoff Jordans. The Bred 11s with the Burberry on the bottom.” - Rashad McCants (@iamrashadmccants)) via Kicks on SI

From UNC to the NBA to BIG3 and now Gil’s Arena, Rashad’s journey through hoops and sneaker culture is as real as it gets. In his latest feature with Kicks on SI, he opens up on sneaker independence, signature lines, and the future of the game - on and off the court.

 Read the full article at Kicks on @sportsillustrated

📸IMAGO / Icon Sportswire
@kevingoetz360, CEO of Screen Engine/ASI, joins The Town with @mattbelloni to break down how audience data is shaping the movies you’ll see next. From Sinners to surprising filmmaker reactions - it’s a must-listen for anyone serious about storytelling and studio strategy.

Catch the full episode: Tales from the Test-Screening Trenches - now streaming on Spotify!
Huge shoutout to @foxsports for featuring our newest client @iamrashadmccants! 🙏🏀 From UNC National Champion to Big3 MVP, Rashad dives deep on the NBA Finals, shares epic KG & Kobe stories, and unpacks the NCAA transfer portal.

📸 Fox Sports / Getty Images