Rewrite
tomorrow’s news
Public relations is the power source behind every headline, investor call, sold-out tour, and viral hashtag we engineer. At Lobeline, PR means end-to-end narrative design—research-driven insights, bold creative, and flawless media execution delivered in one friction-less sprint.
Everything You Need to Own the Story
Brand Positioning
Media Relations
Thought-Leadership
Crisis & Issues
Entertainment & Live Events
1.5 Bn
Cirque du Soleil “KOOZA”
Sports
Athletes compete in fractions of a second; we build legacies that last seasons. Lobeline architects personal brands and franchise narratives that cut through highlight clutter, driving endorsements, fan engagement, and media equity—before, during, and after game day.
Our hybrid model—locker-room access meets entertainment-industry storytelling—launches rookies, amplifies veterans, and maximises sponsorship value. From pay-per-view fight weeks to community initiatives, we deliver strategies that let athletes stay focused on performance while we win the headline battle for them.
Hospitality
Taste is sensory; reputation is strategic. We fill dining rooms, book suites, and keep reservation apps glowing green by orchestrating high-impact openings, chef-driven media tastings, and influencer experiences that convert curiosity into covers.
From Michelin-starred newcomers to global groups like Landry’s and Dream Hotels, our playbook pairs culinary storytelling with hyper-local outreach and national lifestyle press. The outcome: wait-lists that stretch weeks and brand heat that travels well beyond the lobby.
Technology
Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.
Frontier tech doesn’t wait for traditional news cycles, so we don’t either. From MedTech that saves lives to Web3 platforms rewriting ownership, Lobeline packages complex innovation into human stories investors, regulators, and end-users actually understand.
Corporate Communications
Markets move on perception. Lobeline fortifies reputations, navigates issues, and spotlights milestones so publicly traded companies, scale-ups, and family offices can lead the conversation—not chase it.
We develop C-suite messaging, investor and employee communications, strategic releases, and crisis-readiness programmes that turn complex information into clear, compelling narratives. The payoff is trust—the hardest metric to earn and the easiest to lose without an expert in your corner.
Our Clients
Ready to Own Tomorrow’s Headlines?
Social Feed
Hip-Hop label @EMPIRE is teaming up with @elevationskypark on a $6.5M immersive entertainment venue opening at Pier 70 this winter.
“San Francisco has always been the heartbeat of EMPIRE, and Elevation Sky Park is the perfect stage to reimagine how music and culture come to life.” - Ghazi, Founder/CEO of EMPIRE
Elevation Sky Park SF is about to change live entertainment with 360° immersive shows and unforgettable concerts - and we’re thrilled at Lobeline to help share the journey.
New Interview: Rashad McCants opens up on life after basketball, his journey through adversity, and his mission with the MYNDSET app to promote mental resilience.
“I was in the fire and I’ve been burnt. And that’s why I wear the crown, because there is a prize at the end of the tunnel. You get to put on a crown and really stand on your own truth.” - @iamrashadmccants
From battling homelessness to building platforms for mental health, McCants shares why the NBA needs to look beyond stats and who he sees as this year’s MVP frontrunners.
Read the full interview on @basketballinsiders
📸Rashad McCants
Stephen A. Smith is taking over @siriusxm.
Weekdays, catch The Stephen A. Smith Show on @maddogsportsradio + SiriusXM app - unfiltered sports talk, hot takes, and fan debates like only Stephen A. can deliver.
Then Sept 17, he goes all in on politics + culture with Straight Shooter on SiriusXM’s POTUS.
Two new shows. Same Stephen A. Energy. Don’t miss it. @stephenasmith
📷 SiriusXM / Stephen A. Smith
@adam_nimoy - son of Leonard Nimoy, the iconic Mr. Spock - appears on Spectrum News 1 to share his book “The Most Human.”
Airing Sept 8 on Star Trek Day (59th anniversary). 🖖
@infatuation writes: Somewhere Special is the new rooftop bar atop @stiledtla, taking over what used to be Sauced wine bar. It’s got poolside DJs, a checkered dance floor, and karaoke nights on Wednesdays.
@somewherespecial.la
📍STILE Downtown Los Angeles by Kasa (formerly the Ace Hotel)
📍929 S Broadway, Los Angeles, CA
Lobeline founder Phil Lobel was recently interviewed on the acclaimed French TV show @qofficiel : Very Brad Pitt, where he reflected on representing Brad Pitt during his breakout years from 1987 to 1989.
🎥 Quotidien | “Very Brad Pitt”
