Web3 INNOVATION LAB STRATEGIC COMMUNICATIONS FOR EMERGING INDUSTRIES, WEB3 AND BEYOND. LOBELINE COMMUNICATIONS

You’re disrupting the status quo while building the future. Let’s tell your story.

You’re disrupting the status quo while building the future. Let’s tell your story.

The Lobeline Innovation Lab supports companies at the cutting edge of product development, commercial concepts, and new technology. Emerging industries demand a different approach to traditional PR, and our team of digital marketing experts build and execute strategies that connect and engage with key stakeholders.

Together, we’ll develop the right education, drive adoption, and influence consumer sentiment to shape the narrative of your industry — and establish your position as the leader in it.

Let’s discuss your next campaign. Get in Touch →

Focus Sectors

We support clients in the emerging industries that are disrupting, creating and defining tthe future including Web3, technology, and ESG companies. We also represent capital markets and private equity firms that fund and operate companies within these industries.

Services

→ Corporate Identity and Branding
→ Traditional PR, Media Training
→ Research and Consulting
→ Speech Writing
→ Reputation Management
→ Email Marketing
→ Web Design, Graphic Design
→ Photography

→ Social Media Mgmt. & Advertising
→ Influencer marketing
→ PPC and Display Advertising
→ Online Directory Management
→ Search Engine Optimization (SEO)
→ Creative Advertising

Why Lobeline?

We believe the best strategies are based on insight about the future. With over three decades as a leading PR agency, we are experts in identifying changes in consumer trends and media consumption. We began in the entertainment industry 37 years ago, and with growing client demand expanded to medtech, cryptocurrency, and more.

There are huge parallels between our roots in entertainment and the emerging fields we work in today: cultivating celebrity influence, managing the ups and downs of hype cycles, pushing the boundaries of creativity. We’ll be the bridge between your transformative work and meaningful audience engagement.

Why Lobeline?

We believe the best strategies are based on insight about the future. With over three decades as a leading PR agency, we are experts in identifying changes in consumer trends and media consumption. We began in the entertainment industry 37 years ago, and with growing client demand expanded to medtech, cryptocurrency, and more.

There are huge parallels between our roots in entertainment and the emerging fields we work in today: cultivating celebrity influence, managing the ups and downs of hype cycles, pushing the boundaries of creativity. We’ll be the bridge between your transformative work and meaningful audience engagement.

INNOVATION

You’re not creating fads, you’re building new lifestyles. We’ll work with you to look beyond where you are today to where you’re heading — and then educate your audience so they evolve alongside you.

MARKETING

Marketing is a form of business development. Whether we’re looking at NFTs, trademarks, or influencer partnerships, we’ll create a strategy where brand and business growth go hand in hand.

COMMUNITY

Community is a core part of any emerging industry. We’ll identify and cultivate the early adopters to create a powerful new category of brand champions.

RISK MANAGEMENT

When you’re pioneering something new, you’re in volatile territory. We are well-versed in the ups and downs of high-visibility growth and will develop detailed plans to protect your company.

Crystal Carson

Operating at the intersection of creativity and commerce, Crystal Carson holds a diverse portfolio – her experience spanning emerging industries, capital markets, real estate, and media.

Carson’s unique ability to spot patterns and build bridges between diverse industries keeps her at the forefront of innovation. Her experience over the past 20 years has guided her through strategy development and building narratives to support corporations’ global investor relations, business development, and international relations efforts.

Her passion for bringing businesses and brands to life through media naturally led her to a PR career. Serving as the liaison to the investor community, she brings extensive experience developing and leading media campaigns for high-profile entrepreneurs, global brands, creative agencies, and media networks.

Carson’s latest trailblazing endeavor into Web3 was with Wall Street Bets’ first IRL brand experience for their NFT collection during Crypto Basel in November 2021. Carson combines professional expertise and project management skills to turn an idea into a reality, making her a talented communications connector in the emerging industries and Web3.

Crystal Carson

Operating at the intersection of creativity and commerce, Crystal Carson holds a diverse portfolio – her experience spanning emerging industries, capital markets, real estate, and media.

Carson’s unique ability to spot patterns and build bridges between diverse industries keeps her at the forefront of innovation. Her experience over the past 20 years has guided her through strategy development and building narratives to support corporations’ global investor relations, business development, and international relations efforts.

Her passion for bringing businesses and brands to life through media naturally led her to a PR career. Serving as the liaison to the investor community, she brings extensive experience developing and leading media campaigns for high-profile entrepreneurs, global brands, creative agencies, and media networks.

Carson’s latest trailblazing endeavor into Web3 was with Wall Street Bets’ first IRL brand experience for their NFT collection during Crypto Basel in November 2021. Carson combines professional expertise and project management skills to turn an idea into a reality, making her a talented communications connector in the emerging industries and Web3.

Where We Work :
Our Expanding Presence

With offices in locations across North America such as Los Angeles, San Francisco, New York, Chicago and Toronto, we are firmly situated where industry leaders operate and products are developed.

Book a consultation with one of our innovation experts.  Let’s Talk →

Where We Work : Our Expanding Presence

With offices in locations across North America such as Los Angeles, San Francisco, New York, Chicago and Toronto, we are firmly situated where industry leaders operate and products are developed.

Book a consultation with one of our innovation experts.  Let’s Talk →