Joe Mullings, CEO of medtech talent acquisition firm The Mullings Group, echoed Kabbage’s research results illustrating that innovative marketing is a crucial recession-proof tool. He intends to survive a potential economic downturn by increasing efforts to build his organization’s brand, and is specifically targeting thought leadership approaches to promote audience awareness and share success strategies.
Read the full article here: https://www.americanexpress.com/en-us/business/trends-and-insights/articles/report-economic-headwinds-are-no-match-for-americas-sbos/