By Jamie Hurley
CEO | Lobeline Communications
Lobeline Communications prides itself on being one of the most diverse PR firms in the industry and we attribute our nearly four decades of success to it. Whether we are talking about from an equity and diversity perspective or the various types of clients and industries that we serve, we believe that we check many boxes. Whether you’re an established brand, an up-and-coming author, launching a new app or tech platform, running a restaurant or hotel, or your medical technology is saving lives across the globe, we have a diverse team with the experience and expertise to get the word out.
Fast forward to almost 2024 and Lobeline Communications is no longer only one of the top public relations firms in Hollywood, we now offer so much more! Whether you’re looking to sell out a concert or festival, push your products or services to a wide audience, or just bring awareness to the new single you just dropped, digital ads and influencer marketing may be for you and/ or your brand. We’ve helped generate hundreds of millions of dollars for our clients using our proven techniques and harnessing the power of our influencer marketing team. While we can never guarantee the outcome of any campaign, we have worked on single festivals and spent as little as 25K to garner a million ++, all the way to handling a 19-city expedition that generated 330M in revenue in under two years. This was done with the power of Public Relations, Influencer Marketing, and Digital Marketing; or the trifecta as we like to refer to it. Budget permitting, this is what we suggest to every client looking to take their profile or brand to the next level. When you combine the power of all three, you now can run ads with people talking about you as opposed to talking about yourself. Allow me to give you an example. You’re looking to sell an Alexa-powered shower device. Anyone can run ads and use stock imagery or a simple photoshoot. But the real conversions come in when we can say “As seen in/ on”, “Look what ‘USA Today’ said”, and the list goes on. From an influencer marketing perspective in this scenario, we would send the product to talent/ creators that we feel are on brand and ask them to post and review the product or film a demo using it, if applicable. By doing that, we then get what’s called user-generated content (or UGC). That UGC can then be deployed across ads and marketing and shared on your socials. It will also typically drive the conversion cost down when potential customers start seeing other people using the product and potential reviews from top media outlets.
All this to say, in today’s fast-paced world, don’t take your finger off the pulse. Always be ready to innovate – pivot and accelerate as needed. I’ll say this again, we attribute our nearly 40 years in business to living by this mantra. Let us deploy your next winning campaign and help make you or your brand a household name! Contact us and join the Lobeline family today.
