entrepreneur.com – MagicSnow – His ‘Mesmerizing’ Wintry Product Can Cost Up to $500,000 and Is Used By the Kardashians and Disneyland — But It All Started on Accident

“When Adam Williams, now founder and president of MagicSnow, moved to Los Angeles in 2000, running a snowfall-special-effects company wasn’t on his bucket list. He’d come to the city to launch his career as a magician, and he took a step in that direction by pitching a Christmas-themed magic show to The Grove, one of the highest-grossing shopping and entertainment centers in the U.S…”