Brand voices have become more and more popular over the years. Many consumers rely on brand voices so much that they use them to identify a brand, instead of a name or logo. If you own a business, it is critical that you develop a voice for your brand. This blog will show you some tips and tricks on how to find your brand’s voice!
WHO IS YOUR TARGET MARKET?
The first step in finding your brand’s voice is to determine who you are talking to. A large part of connecting with your audience is ensuring that you are appealing to their lifestyle and the things they enjoy. If your company sells cat clothes, it is important that you create a brand voice that appeals to people who are looking to purchase cat clothes. Someone who is purchasing cat clothes may not respond well to a brand’s voice that appeals to people buying motorcycle apparel.
WHO IS YOUR BRAND?
Think of your brand as a person. Social media allows us to talk directly to our customers. This means that instead of addressing them as a large corporation, you should address them as an individual. It is important to determine whether or not your brand is calm, funny, loud, or outrageous. Once you determine this, you can begin communicating with your customers!
DEVELOPING YOUR BRAND’S VOICE
Now that you know who your target audience is and who you are as a brand, it’s time to develop your brand’s voice. Not sure where to start? Why not ask around the office! The people who know your brand the best are the ones that work with it on a daily basis. If you ask your employees to write a short paragraph about what they think your brand represents, you may find some recurring themes that can help you find your brand’s voice!
CONSISTENCY IS KEY
Once you have developed your brands voice it is important to ensure that everyone representing your brand to the public uses the voice that you have developed. If you are portraying your brand as more of a laid back brand, it is important to use short words, sentences, and slang. If the voice you chose is more elegant and professional, then it is important to use longer words, sentences, and stay away from improper grammar and punctuation.
Finding your brand’s voice may not be an easy process, but it is worth the benefits it brings. If you’re struggling to find your brand’s voice, contact the experts at Lobeline! Our team can help you determine your target audience, who you are as a brand, and also help you find your voice!