Millennials do not have the greatest reputation among older generations. They are thought to be self-obsessed, unmotivated, and glued to their phones. This however is not always the case. This blog will look at what millennials are looking for and some of the ways that Lobeline Communications works to reach them.
Who are Millennials
Millennials, born between 1981 and 1996, are a group of young adults who are being forced to navigate a world that is unlike anything previous generations have faced. They are presented with a huge online world and have been able to submerge themselves in it and come out on top.
What is Important to Millennials
There are many different topics that are important to Millennials. Millennials keep themselves informed on the latest topics, participate in meaningful debates, stay politically savvy, work to create environmental movements, and have also become very knowledgeable consumers. That is why it is important to know how to reach millennials when developing your marketing strategy.
Catching Their Attention
Millennials spend a large portion of their time online. They are constantly being flooded with information, including advertisements. That is why it is so important for your advertisements to stand out from the rest. Some companies use humor to sell products, others pull at millennial heartstrings, and many take the friendly, casual approach. The main connection between all of these strategies is that they are real.
What Do Millennials Like?
Millennials respond best with content that relates to them and their views. These views include global warming, rising housing prices, political satire, animal activism, and anything else that is currently trending. The best way to get through to this generation is to be hip and to be current with your campaigns.
The Lobeline Difference
When you choose to work with Lobeline Communications, you are choosing to work with a dynamic group of individuals with the same goal in mind – your success. Our team works together to create content and strategies that are unique, fresh, and will work. If you want to learn more about what we do and how we do it, contact us today!
