The world has completely transformed over the last decade. We went from snail mail to email and then postcards to Facebook posts. With this change, the world of marketing has changed as well. Instead of newspaper advertisements and commercials, companies are beginning to use Influencers as their main type of marketing. Keep reading to learn more about who Influencers are and what they do!
WHAT IS AN INFLUENCER?
An Influencer is an individual, particularly on social media platforms, who has an affect on the purchasing decisions of others. This power usually comes from their authority, knowledge, looks, or relationship with the audience. There are many different types of Influencers including those who are famous, bloggers, thought leaders, and others who have a following of people from a specific niche group.
WHAT DOES AN INFLUENCER DO?
Influencers are hired by companies to showcase a brand product or service. They either create a post, write a review, place the product in their photos, or create other types of advertisements that they post on their social media. These posts are used to show the Influencers following that they approve of or use the product in the posts. This leads to more sales for the client.
HOW DO I HIRE AN INFLUENCER
Do you want to hire an Influencer? The first thing that you must consider why you are thinking about hiring an Influencer is the type of Influencer that makes the most sense for your brand. This is important because an Influencer who is in your target audience will have followers who are also in your target audience. Finding Influencers that will help grow your business can be difficult. That’s why many people turn to PR agencies for help!
WHY CHOOSE LOBELINE?
Lobeline Communications has an extensive list of Influencers who can help grow your business and increase your ROI. If you’re thinking about hiring an Influencer, contact us today. Our team will find you the perfect fit for your business!