We often use the term “Influencers” to describe people with significant social media followings on platforms like Instagram, Twitter TikTok, Youtube, Linkedin and Facebook. Influencers have become today’s media titans, sought after for everything from product placements to timely trends. What’s the difference between influence and impact? Fans and followers? Sizzle versus staying power?
Read the full article here: https://medium.com/authority-magazine/influencer-matthew-wurnig-on-how-to-cultivate-connection-community-in-a-click-to-connect-world-d26766487fd8
