By Shaun W. Kimbrow
PR Manager – Division Head | Lobeline Communications
Introduction: The Heartbeat of Super Bowl Hype
Every year, the Super Bowl transcends being merely a championship football game into becoming a cultural phenomenon, drawing in millions of viewers not just for the sport but for the spectacle. A pivotal part of this spectacle is Radio Row where broadcasters, journalists, and podcasters from across the globe gather to churn out stories, interviews, and insights that feed the Super Bowl frenzy. Inspired by Lobeline Communications’ successful campaign for Stephen A. Smith during Super Bowl XLVII, this guide will walk you through how to leverage Radio Row to amplify your voice or brand.