If your business is online, then you need to learn about emotional marketing. Emotional marketing is a great way to develop brand loyalty. Humans are emotional beings. We laugh, cry, grieve, and celebrate. Many people want to feel that the brands they are purchasing are run by humans who experience the same emotions they do. They aren’t looking to purchase items from a heartless money-making machine. When a brand addresses their feelings, values, and pain points, they are able to connect on a deeper level with their consumers. Consumers want companies to be transparent and to be real. They want to form bonds and connections, not be treated like just another customer bringing in money. This blog will look at the different ways that emotional marketing can help your brand connect with consumers!
WHY EMOTIONS MATTER
You may be wondering why emotions matter when your end goal is for the consumer to purchase your product. Emotional marketing helps your brand stand out. People are bombarded with content throughout the day. Social media, television, advertisements, the marketing doesn’t rest. That’s why it’s important that your content leaves a lasting mark on your audience.
What is a commercial that you’ll never forget? Did it make you laugh, cry, scream, or roll your eyes? That’s good emotional marketing. People are more likely to remember something if it made them feel something than if it didn’t. This type of content doesn’t come easily. It takes time and care to create real emotional content. The content has to be geared towards your target audience. This version of marketing isn’t a one-size-fits-all type of marketing. So why do emotions matter? The more emotional your content, the higher ROI that you will receive.
AUTHENTICITY
As time passes, more and more consumers are concerned with the authenticity of a brand. There is no quicker way to steer away a potential customer than being disingenuous. The best way to create authentic emotional marketing is to align your emotional marketing with your brand’s values and mission. This way you’ll be sure to produce authentic material every time.
HUMAN EMOTIONS
In order to connect with humans, you have to be human. Many successful brands are successful because they take the time to converse with their consumers, listen to their concerns, and address their emotions. Treat your customers the way that you would like to be treated by a friend or family member.
One of the best ways to relate to humans is through storytelling. The concept of storytelling has been around for hundreds of years. Stories are a great way to relate to an audience, reveal a message, and leave a lasting emotional mark on your consumers.
THE LOBELINE DIFFERENCE
When you choose to work with Lobeline, you’re choosing to work with a team – the winning team. Contact us today to begin your emotional marketing journey! With emotional marketing, you can win more than a customers loyalty, you can also win their heart!
