| Apr 4, 2011
It’s not often that a movie premiere party goes until after 1 a.m., but the fete for The Source Code — held at Boulevard3 in Hollywood earlier this week — was still going into the morning.
“The DJ played a lot of house-y, upbeat music — more than you’d normally hear at a premiere party, because of the feel of the film — so people were actually on the dance floor until 1 a.m. on a Monday night!” event planner Chad Hudson (of his eponymous company) told The Hollywood Reporter today, the day the movie hits theaters. The film has received mixed reviews; read THR’s here.
The overall theme of the party? “The movie had an industrial feel to it, and it was also a love story… well, not a love story, but a romance story that’s intertwined within the movie more so than the masculine films out there right now,” says Hudson, referring to Jake Gyllenhaal and Michelle Monaghan’s relationship in the thriller sci-fi film, in which Gyllenhaal wakes up in the body of another man and realizes he’s on a mission to stop the bombing of a Chicago train.
Hudson and his team decorated the indoor-outdoor space with steel, brushed metal, succulent florals, “pretty lighting and gorgeous metallic linens to make it masculine with a touch of a feminine side,” he tells THR. Also projected on the walls: a graphic of the sonic wave-like “source code” that Gyllenhaal steps through.
Food was an homage to Chicago, and included deep-dish pizza, chicken parmesan and Sprinkles cupcakes.
The stars seemed to enjoy it. “The cast stayed a long time, which is always a good sign that they like it!” Hudson says.
Read more: Here
