“Last month, Vassal Benford — CEO and Chairman of The B.B. King Estate, The B.B. King Music Company and the Family Trust — announced the launch of the B.B. King Life Legacy Initiative, which was previewed at The King of Blues’ Birthday Party at Resorts World Las Vegas. While celebrating the blues and guitar legend B.B. King’s 98th birthday in grand style, Benford revealed several new partnerships, retail products and brand concepts, with the first announced project being an inaugural line of bourbon and whiskey from Heritage Distilling Company...”
