Phil Lobel, founder and chairman of PR mainstay Lobeline Communications, has seen his share of changes in the live entertainment industry, starting with his own transformation from a college talent buyer at the University of Colorado in Boulder to concert promoter to leading publicist. But after more than 40 years in the business, when others might consider retirement, he’s gone yet another way – teaming with two young guns from Canada to transform his company and bring what had been a traditional PR firm into the digital age.
While live entertainment was mostly sidelined because of the COVID pandemic, Lobeline Communications dove into marketing a production of Immersive Van Gogh that, with the use of animation and massive projections, along with technology that adapts to the whims of regional rules about social distancing and other restrictions, brings Vincent Van Gogh’s art to life in a new way and created a blockbuster that was able to sell tickets when other box offices were closed.
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