Many people are under the assumption that PR in the form of influencers is only for big businesses. This is not the case. Influencers are just as, if not more, important for niche businesses in the world we live in. There is a difference though. Niche businesses benefit from the exposure brought forward from micro-influencers. This blog will look at some of the reasons why micro-influencers are important for niche businesses!
What is an Influencer?
Influencers are not a new trend in the PR world. Many businesses utilize influencers to get their product out into the online world for consumers to see them in use. Many people trust these influencers and what to mimic their lives, therefore they go out and purchase the products that they use or recommend. The only issue with these influencers is that they often become too popular and begin to promote multiple products. At this point, people begin to lose their trust in the validity of their recommendations. That’s why many companies, especially niche businesses, are moving towards micro-influencers.
What is a Micro-Influencer?
Micro-Influencers are regular people who don’t have as large of a following or reach as typical influencers. These influencers reach fewer people but have more meaningful engagements which results in a higher ROI and more meaningful conversions.
Why Do Niche Businesses Benefit From Micro-Influencers?
These regular people may not have as large of a following or reach, but they reach the demographic that you are looking to target. Micro-influencers are, like your target market, regular people. This means that their opinion may go further to push people to purchase your product and become a loyal customer. These micro-influencers also cost less than traditional influencers which means that you can hire multiple micro-influencers for the same price as one traditional influencer.
If you are looking to grow your niche business, contact the experts at Lobeline Communications! Our team can help find you the perfect pairing of micro-influencers for your business. We will ensure that your micro-influencer will benefit your business and help increase your ROI! Contact us today to get started on your niche business micro-influencer strategy.