What is your digital PR strategy for 2021?
Across North America–and the globe–small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners.
I put together this series to help you succeed this year. Read on to see what folks had to say about their top digital PR strategy–and how it can help you going into this crucial year.
“2020 is certainly a year no one will ever forget. Yes, the “Roaring Twenties” came in with a bang and turned the world upside down. So now it’s 2021 and you and your business survived the Pandemic. CONGRATULATIONS! You are now positioned to “take the bull by the horn” and ride a wave for forthcoming prosperity.
Taking a page out of history, if the post-Spanish Flu days of 1918 are any indication, pent up demand for just about EVERYTHING will be unstoppable! Are you prepared? With so much of our day-to-day lives this past year geared toward digital business, live streams and cyber-shopping.
Now is the time to position your company for future growth. How? Update your website. Make it relevant for today’s world. Make sure you have optimized it in as many ways possible to generate views. Use all the social media platforms available to aid in this task. Highlight your past successes and have you team ready for the influx of business.
And, most importantly, project confidence and pat yourself on the back for having survived, when many others have not!”
— Phil Lobel
Founder/President, Lobeline Communications
Full article here: https://www.runthemoney.com/what-will-your-digital-pr-strategy-look-like/