After postponing the 2020 San DiegoCounty Fair in April and cancelling most of its 300-plus planned events for the year, the Del Mar Fairgrounds has pivoted to innovative ventures in order to generate revenue.
This year it stored approximately 4,000 rental cars for Enterprise Holdings and hosted a drive-in and pick-up food and beverage program called Fair Food Fix, among other endeavors.
Now, the 370-acre fairgrounds is adding something new.
Produced by Ventura-based CBF Productions LLC, Concerts in Your Car is a drive-in music festival series and the Del Mar Fairgrounds’ latest effort. It kicked off in July at the Ventura County Fairgrounds and, as of late September, will take place concurrently at the Del Mar Fairgrounds through early January.
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