Allow me to start with a joke. You’ve probably heard it before, but it is apropos of the times. Maybe you feel this is not the moment to joke around. I would argue, we need levity now more than ever. Anyway, here goes …
These two older brothers are so sick of their younger brother. He’s also so darn positive. So they hatch a plot to do something to finally upset the little kid — they fill his room with manure.
Kid comes home. Two older brothers smile their devious smile, can’t wait to see the look on their little brother’s face. He opens the door to his room. Huge smile. Jumps right in and starts digging through the manure.
The older brothers are shocked. They ask him what the heck he is doing.
The kid responds, “Wow! With all this manure, there has got to be a pony in here somewhere! I’m trying to find it.”
In jest there is truth, and that joke aptly sets the tone for this article.
For some reading right now, the world is on pause. For others, they are busier than ever. Either way, this crisis presents an opportunity to change the arc of your career and life.
Full article here: https://www.marketingsherpa.com/article/other/hidden-upside-COVID-crisis-brands-marketers-10-opportunities
