“Established in 2002, MagicSnow specialises in the development and production of snow-making technology and services. The company’s founding vision is to bring the enchantment of snow to any location. With over two decades of experience, MagicSnow has transformed into a leading provider of lifelike snow special effects and comprehensive snow experiences within the live entertainment industry. After a successful festive season, founder and President of MagicSnow, Adam Williams sits down with TPi’s Alicia Pollitt to delve into the company’s innovative approach and MagicSnow formula, having solidified its status as the preferred snowmaking resource for the entertainment industry….”
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