As we dive further and further into the digital age, more and more industries are making the switch. The media world is no different. With the rise of social media and the subsequent fall of print media, the media world is quickly evolving. This blog will look into some of the key differences between traditional media and social media and the changes this switch brings.
Traditional media is a broad definition of a vast umbrella of media platforms. From television to newspapers, these traditional media platforms are still valuable, but becoming less and less common. Unlike social media, traditional media is a very targeted market. Traditional media is also a one-way conversation. This means that the individual posting the content cannot interact with the consumer. There are however, still many areas where traditional media trump’s social media. One of these areas is where the population does not have a strong online presence. In these situations, many companies do not have an option and must rely on traditional media to reach their audience.
Social media is one of the fastest growing media platforms to ever exist. Unlike traditional media, social media has the ability to reach a larger audience. Social media also has the advantage of being versatile. You can make changes once something is already posted and even delete a post if you’d like. Another advantage that social media has over traditional media is that it is immediate. With traditional media, you have to wait for specific press time to release information to the public. Social media also has the advantage of being a two-way conversation. Unlike traditional media, the individual posting has the ability to hear feedback live and respond to any comments, questions, or concerns.
If you’re looking to make the switch to social media and leave behind your purely traditional Media methods, contact the experts at Lobeline today. Our team of savvy gurus will help you create a social media marketing plan that will get your content in front of the right audience and ensure you join the global social media conversation.