Just ending its very successful, unprecedented fourteen-month run this past Sunday, Michael Leoni’s FAMOUS will be looking to conquer another medium – film. Michael Leoni, a multi-media writer/director, has always envisioned his creations to be presented in both mediums of stage and film.
Full article here: https://www.broadwayworld.com/los-angeles/article/BWW-Interview-Michael-Leoni-Taking-FAMOUS-To-a-New-Level-20191005
Actress, song writer, and high-fashion model Natalia Safran recently chatted with Wicked Horror regarding her role as The Bride in the lastest installment of the Annabelle series, Annabelle Comes Home (you can watch the trailer here). Landing roles in films such as The Wedding Planner, Over Her Dead Body, Hours, and Aquaman, while also displaying her vocal talents in the Nicholas Sparks film The Choice, it’s apparent that Ms. Safran has had a varied and successful career on the silver screen.
Full article here: https://www.wickedhorror.com/features/interviews/actress-natalia-safran-talks-annabelle-comes-home-interview/
Brand voices have become more and more popular over the years. Many consumers rely on brand voices so much that they use them to identify a brand, instead of a name or logo. If you own a business, it is critical that you develop a voice for your brand. This blog will show you some tips and tricks on how to find your brand’s voice!
The first step in finding your brand’s voice is to determine who you are talking to. A large part of connecting with your audience is ensuring that you are appealing to their lifestyle and the things they enjoy. If your company sells cat clothes, it is important that you create a brand voice that appeals to people who are looking to purchase cat clothes. Someone who is purchasing cat clothes may not respond well to a brand’s voice that appeals to people buying motorcycle apparel.
Think of your brand as a person. Social media allows us to talk directly to our customers. This means that instead of addressing them as a large corporation, you should address them as an individual. It is important to determine whether or not your brand is calm, funny, loud, or outrageous. Once you determine this, you can begin communicating with your customers!
Now that you know who your target audience is and who you are as a brand, it’s time to develop your brand’s voice. Not sure where to start? Why not ask around the office! The people who know your brand the best are the ones that work with it on a daily basis. If you ask your employees to write a short paragraph about what they think your brand represents, you may find some recurring themes that can help you find your brand’s voice!
Once you have developed your brands voice it is important to ensure that everyone representing your brand to the public uses the voice that you have developed. If you are portraying your brand as more of a laid back brand, it is important to use short words, sentences, and slang. If the voice you chose is more elegant and professional, then it is important to use longer words, sentences, and stay away from improper grammar and punctuation.
Finding your brand’s voice may not be an easy process, but it is worth the benefits it brings. If you’re struggling to find your brand’s voice, contact the experts at Lobeline! Our team can help you determine your target audience, who you are as a brand, and also help you find your voice!
Saturday night, September 20, the 2nd annual Welcome to the West Festival showcased among the most outstanding west coast artists to date. The festival united established legends and new-era contemporaries; such as, Bone Thugs-N-Harmony, G Perico, Joe Moses, J-Stone, Dom Kennedy, Suga Free, DJ Quik, Roddy Ricch, Ice Cube and many more.
Full article here: https://lasentinel.net/west-coast-hip-hop-unites-at-the-welcome-to-the-west-festival.html
Dozens of artists and thousands of fans came together at the Toyota Arena in Ontario, Calif., to celebrate West Coast hip-hop and culture on Friday (Sept. 20) for Cabana Concerts’ second-annual Welcome to the West Festival.
Full article here: https://www.billboard.com/articles/columns/hip-hop/8530675/welcome-to-the-west-recap-ice-cube-bone-thugs-n-harmony-honor-nipsey-hussle
For Eric Erdman, life hasn’t always been easy. He was born 25 weeks early and weighed less than 2 pounds. He had learning challenges growing up, and was a victim of child abuse and bullying,
Then at 16 years old, Erdman was diagnosed with anaplastic ependymoma, cancer in his brain. Now, at 19, he’s been told he has five months to live.
Full article here: https://www.goodmorningamerica.com/family/story/terminally-ill-teen-dedicates-months-giving-kids-voice-65408014
