Phil Lobel has represented Brad Pitt, Aaron Carter, Lisa Vanderpump and more with his firm Lobeline.
He does media training with clients to avoid missteps and tells them to “speak in sound-bites and have your talking points clear in your head in advance,” especially if it’s a live interview.
He says apologies need to be “heartfelt and sincere,” adding that “with the media being omnipresent, it naturally presents celebrities with so many more avenues for a misstep.”
Lobel says: “I still think an apology is a better approach than issuing a denial that it was said. Social media has long legs and denying reality only seems to work when you’re President of the United States – and even then – perhaps only as far as the next election.