Vincenzo Giammanco, CEO of Ventura, Calif.-based CBF Productions, knows a thing or two about pivoting.
In the late 2000s he was working as on-air morning show talent at local radio station KHAY, but the housing market crash and resulting recession resulted in his layoff, leading him to move into festival production with the launch of CBF.
The initials stand for California Beer Festival, the company’s first event, which had a 10-year run through 2018 in downtown Ventura. The company still produces 12 “boutique festivals” like the Boots & Brews country music festival and the Ventura Wine Walk, events that draw anywhere from 10,000 to 30,000 people, but the coronavirus pandemic shut those down for 2020, at least.
Full article here: https://venuesnow.com/drive-in-shows-keep-events-business-busy/