Many people are under the assumption that PR in the form of influencers is only for big businesses. This is not the case. Influencers are just as, if not more, important for niche businesses in the world we live in. There is a difference though. Niche businesses benefit from the exposure brought forward from micro-influencers. This blog will look at some of the reasons why micro-influencers are important for niche businesses!
Angela Martini moved to Miami with a thick Albanian accent and a few old Polaroids. The following is an excerpt from her upcoming memoir, Love Hope Light ($26, Indigo River Publishing), a story of one model’s journey to Miss Universe.
“I don’t want a Plan B.” I really didn’t. I was of the belief that if you didn’t have a Plan B, Plan A simply had to work.
Having a Plan B spelled doom. It was a scaredy-cat move. If you had a Plan B, you probably didn’t really believe you’d succeed at Plan A, and this latent self-doubt was bound to screw up your pursuit of it. Having a Plan B in place meant that you didn’t really care if Plan A came through.
Full article here: https://oceandrive.com/An-Excerpt-from-Angela-Martinis-Memoir-Love-Hope-Light
She went from growing up in poverty during the civil war in Albania to winning Miss Universe Albania title in 2010.
Full article here: https://ktla.com/morning-news/from-beauty-queen-and-model-to-life-coach-with-author-angela-martini/
Aspart of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Eric Erdman. He is nineteen years of age and the founder of the T.E.K. Foundation CC, Inc. operating as Give a Child a Voice. With only a few months to live, Eric has accomplished more in his nineteen years of life, then people who live to old age. July 13, 2016, age sixteen, Eric Erdman was diagnosed with an aggressive form of advanced brain cancer — Anaplastic Grade III Ependymoma.
He has endured four brain surgeries, sixty‐one sessions of radiation, and a round of chemo, and there is no further treatment available. Eric, once very shy and introverted due to being abused and bullied as a child, remarkably found his voice when diagnosed with brain cancer through the support of his community. To witness a community come together, for a kid with cancer, Eric feels is something beyond words. It has forever transformed his perspective on life and inspired him to use his voice to help other children find theirs.
Full article here: https://medium.com/authority-magazine/social-impact-heroes-how-eric-erdman-of-the-t-e-k-53385696b28a
Eric Erdman is all about helping others, especially children.
The 20-year-old Pennsylvania native founded the Give a Child a Voice foundation in 2016 shortly after being diagnosed with anaplastic ependymoma, a rare form of brain cancer. His foundation is not only dedicated to ending life-threatening childhood illnesses but also works to combat child abuse and bullying, two things Erdman experienced firsthand.
Full article here: https://www.goodmorningamerica.com/wellness/story/terminally-ill-man-gifts-dallas-school-fitness-center-69106721
NASCAR driver Angela Ruch is one of three women competing this season. Ruch competed in the Truck Series of the Daytona 500 last weekend but a crash kept her from placing in the top ten.
This comes off a record breaking run at last year’s race for Ruch and her team. She was the first woman to lead lap times in the Truck Series ultimately finishing in eighth place overall-a career best.
Full article here: https://www.wmfe.org/angela-ruch-teaches-young-fans-lessons-about-racing-and-life-on-and-off-the-track/145148
