Sarah Shmerling | December 20, 2018
Walking around Palisades Village this December, visitors may have noticed something that is never seen in Pacific Palisades: snow. And with temperatures predicted to remain around 70 degrees through Christmas, it takes some behind-the-scenes magic to make that happen.
Enter Adam Williams, founder of MagicSnow, a fully immersive experiential company that provides outdoor installations of artificial snow.
